Marketing Unit Essay -- Business and Management Studies

Marketing Unit Throughout this unit I am going to try to develop my own marketing strategy and techniques for the company Tommy Hilfiger. The store that I will be assessing is the Bluewater store. I will attempt to identify the methods and strategies that are used by the company when promoting and trying to increase the sales of the Tommy Denim range of jeans and clothing, I shall then attempt to develop my own, better strategies. Marketing is essential to the success of any business. Its primary aim is to enable businesses to meet the needs of their customers and potential customers, whether for profit or not but in the long term hopefully increasing sales. Tommy’s target market is extremely varied but the designs of the clothing tend to focus more on the needs and tastes of the older, more classic generation. In an attempt to expand sales and increase profits a new range of products were developed which were aimed for a younger, trendier target market. The problems that currently face the Tommy Hilfiger Company are as follows: * The cost and expense of the products is quite high and when considering the fact that the products are aimed at a younger target market, often they are unable to afford them. * Insufficient advertisement – The Tommy Hilfiger store at Bluewater is fairly new, being only six months old. Unless people are regular visitors of the shopping complex, they are often unaware as to the presence of the store. The man...